We were recently assigned campaigns for a shampoo of our choosing for one of SCAD campaigns. I chose Pssssssst! an affordable dry shampoo in desperate need of a makeover. Above are the before-and-after shots of the logo and the packaging: both before and after. The rest of the campaign will come later this week!
Print ads I designed for Azamara Club Cruises, advocating their Destination Immersion programming onshore. Through research and first-hand interviews, I learned that our target audience sees Azamara solely as a luxury cruise line, and isn’t aware of the unique programs and excursions they offer as you travel. This campaign aims to shine attention on this aspect of Azamara’s brand.
Part of the “Any Excuse to Celebrate” campaign. This mobile app lets customers (especially children of customers) interact with the campaign through an updated-daily “Day to Celebrate.” Each day will feature a different feature: free doughnut, trivia questions, fun facts, and electronic games entice the audience to check back frequently, ensuring Krispy Kreme is top of mind.
Part of the “Any Excuse to Celebrate” Krispy Kreme campaign. Promotional magnets in the shape of donuts that remind families of the different “free doughnut” days to celebrate each month. Added bonus of being something kids will want to play with, creating a sense of brand affinity at a young age.
I was recently contacted and asked to do a event flyer for a local non-profit, Georgia Asylum & Immigration Network. They’re hosting a happy hour fundraiser for the organization, and wanted a flyer that was modern and attention-grabbing. I’m pretty much in love with that chunky orange color now!
As part of my Anthropologie campaign for SCAD, I concepted a pop-up store that would be dropped off at different locations in major cities with the idea that the target audience (young to middle-aged women) would have easy access to the merchandise during breaks in their day. The pop-up store would include apparel, jewelry, and shoes as well as Anthropologie’s housewares, gift, and home decor items.
Print ads four and five for my final SCAD presentation of the quarter. I was paired with a Fashion Brand Management major, and we chose to create a campaign for Anthropologie that centered around the idea of embracing elegance and sophistication in a busy modern world.
Phew! Finished the first quarter of my Master’s program at SCAD - only four more to go! For our final project, we paired up with Fashion Brand Management majors to create ad campaigns for a fashion brand of our choice. My partner and I chose Anthropologie, and collaborated on the concept and design of this campaign, which features both traditional and new media. Here are three of the five print ads. Stay tuned for the others in a post later this week!